India, June 13 -- On Nykaa and Tira, the serums are 8% Glycolic, 2% Salicylic and 10% Vitamin C. On Insta, an NRI skinfluencer (ugh, they call themselves that!) is convinced that drinking soy-turmeric latte cured his acne. On billboards, global skincare brands claim that their new moisturiser is formulated for Indian skin, but can't explain what "Indian skin" means. White women are worshipping sunlight, Asian women are buying anti-UVA face hoodies. Indians, battling nationwide Vitamin D deficiency and a preference for fair skin, can't decide between sun and shade. Meanwhile, grandma has no crow's feet or laugh lines; mum and dad have hyperpigmentation from years of dusty commutes; your older cousin's Insta-approved retinol regime is dryin...