India, Jan. 29 -- An artisanal sandwich shop in California's Bay Area has shut down both of its locations after becoming the target of intense online backlash over its high menu prices - including a $22 grilled cheese that went viral.

Kendra Kolling, owner of the upscale cafe The Farmer's Wife, confirmed that she closed her final brick-and-mortar outlet in Point Reyes Station, north of San Francisco, in early January. Her Sebastopol location at The Barlow Market had already closed late last year.

Kolling said the closures were driven by a slowing economy and a viral Reddit thread in early 2025 that mocked the cost of her sandwiches, triggering what she described as sustained online harassment.

"They were calling me the most vile things...