India, Jan. 15 -- Bajaj Auto is looking to significantly scale the Chetak electric scooter business, with ambitions that extend beyond the Indian market. At the launch of the new Chetak C25 on Wednesday, Rishab Bajaj, General Manager for EVs and two- and three-wheelers at the company, said the electric scooter brand has reached mass recognition and is now entering a phase focused on leadership and expansion.

"It (Chetak electric) already is a household name... the plan we have charted out is to get to number one and a clear number one. It may not necessarily be even in India; it could even be in exports," Bajaj told PTI.

He said the company is already supplying the Chetak electric scooter to select international markets and is assessing...