India, Aug. 21 -- On Thursday, Prime Video's multi-year collaboration with Maddock Films could have slipped under the radar as 'business news' if not for some surprising hashtags in the announcement post on social media. Not only does the deal give the streaming giant worldwide-exclusive post-theatrical streaming rights to already-announced upcoming films like Thama and Param Sundari, but also to titles that were not announced before, such as a sequel to Badlapur.

As part of the deal, Prime Video will be the exclusive streaming home to Maddock Films' slate of movies releasing theatrically between 2025 and 2027, the streamer said in a statement. The line-up includes romantic comedy Param Sundari, starring Sidharth Malhotra and Janhvi Kapo...