India, Dec. 10 -- The Ather 450X looks fast at standstill. At full chat, it whines as though powered by a jet-propulsion engine. Bangalore loves it, as does most of South India, so much so that Ather Energy Ltd. is the market leader in that geography. But in a country where a scooter is ubiquitously an 'Activa', the 450X doesn't cut it. We like our scooters large, with a heft of metal, enough to seat a family of four-however illegal it may be.

Enter the Rizta. The family scooter-with the innards of the 450X-has been a runaway success for the company founded by Tarun Mehta and Swapnil Jain, so much so that Ather Energy has grown its market share in Middle India by at least 10 percentage points since the Rizta was launched in June 2024.

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