India, Dec. 23 -- With the municipal corporation elections scheduled in 29 cities, including Pune and Pimpri-Chinchwad, on January 15, and the nomination process set to begin from Tuesday, aspiring candidates across parties are increasingly turning to professional social media teams to boost their visibility and connect with voters.

From daily Instagram Reels shot in a cinematic style to curated Facebook posts and WhatsApp broadcasts, social media has emerged as a key campaign tool, especially for reaching younger voters. Political workers ensure that even brief visits, meetings, or neighborhood interactions are photographed or filmed and uploaded promptly to their social media handles.

Party leaders say this allows them to bypass tradi...