India, Jan. 14 -- Leading quick commerce firms such as Swiggy, Blinkit and Zepto have dropped the tagline promoting "10-minute" delivery after a strike and an intervention from the government, but experts point to a nuance to term the move merely "optics-driven" with little change out in the field.

The intervention from the government came amid a push to ensure greater safety and improved conditions for gig workers.

However, experts have suggested that the removal of "10-minute delivery" catchline is largely optics than real changes in business. "The removal of the 10-minute delivery catchline is largely optics-driven rather than business-altering," Karan Taurani, executive vice president at Elara Capital, told news agency Reuters.

"Th...