India, Nov. 13 -- If there's one thing the internet does best, it's repackaging old ideas in new aesthetic ways. Case in point: Gen Z's latest fixation on "locking in." The phrase has taken over social media feeds, with influencers declaring that they're "locking in for winter." According to Google Trends, searches for the term peaked this year, reaching a value of 100, the highest possible popularity rating.

The idea is simple: you "lock in" to a goal or habit, block out distractions, and focus on becoming the most disciplined version of yourself. Influencer Manvi Vedwa recently posted a reel captioned, "Are you locking in for the rest of 2025 to meet your goals?" featuring yoga sessions, morning journaling and matcha routines. It's equ...