India, April 12 -- They're glossy, fruity, and taking over social media. Homemade gelatin gummies, made with juice or herbal teas, are being touted as the next big thing in beauty. On Instagram alone, the hashtag #collagengummies has racked up over 10.3k views, with creators claiming they help with skin firmness, hair growth, and even gut health. But can something so simple really deliver visible results?

Collagen is the most abundant protein in the body. It holds skin, joints, and connective tissues together and is made up of amino acids. Gelatin is what you get when collagen is heated and broken down. Once digested, the body absorbs the amino acids and uses them to repair or rebuild tissue, including skin.

"By increasing the matrix su...