India, Aug. 21 -- Watching all your favorite movies and shows on Apple TV+ has become more expensive now as the Cupertino tech giant increases its subscription price by 30%, Variety reported.

The company informed that starting Thursday, August 21, it is increasing the price for Apple TV+ across the United States and select international markets for new customers.

For existing subscribers of Apple TV+, the hike in prices will be visible within 30 days of the next renewal date.

From now on, customers in the US will have to pay $12.99 per month to watch content on the streaming service. This marks a $3 jump from the earlier amount of $9.99.

To justify the price hike, Apple stated that it has come out with a wide range of movies and shows...