India, June 29 -- Summer might be ending, but beachy vibes are having a major moment. The mermaidcore aesthetic with seashell outfits, necklaces and hair accessories has taken over wardrobes this season. This aesthetic gives off major beach salt air vibes, and it is reminiscent of the past, going as far back as the 1930s, and now it has resurfaced with different accessories as well.

Celebs including actors Ananya Panday, Cate Blanchett, singer Alicia Keys and model Taylor Hill are riding the wave - the most recent being Scarlett Johansson's delicate white moment at a movie premiere.

Brands are taking note, too. Design house Chloe led the charge with seashell earrings from their SS25 collection. Designer Anikate Satam reflects, "Mermaid ...