India, April 16 -- Ananya Panday is the latest Indian celebrity to collaborate with an international luxury brand. On April 16, the French luxury brand Chanel announced the Bollywood starlet as its first-ever brand ambassador for India. The news comes at a time when India is becoming the stage for a growing global luxury market.

In a statement to BoF, Chanel expressed excitement over Ananya Panday's appointment and said that the actor 'characterises a generation of evolving tastes and fiercely independent identities who navigate the world with their curiosities'. They added, "Her values resonate with Chanel, making her the perfect choice to represent the house."

As for Ananya, she stated that the brand embodies "the essence of personal ...