India, April 29 -- Is Amul on a mission to solve India's protein deficiency problem? Over the last few months, the dairy brand has launched a slew of high-protein products - from Amul Protein Lassi to Amul High Protein Kool Coffee - each with 10 grams of protein or more. The products have earned Amul many fans among the fitness community that is always on the lookout for affordable and accessible protein sources.

On Saturday, however, Amul's launch of a high-protein kulfi sparked a meme fest on social media. Many consumers were delighted to know they could enjoy a sweet treat while getting a percentage of their daily protein requirement. Others dreamt up all the products where Amul could add protein - with outlandish suggestions ranging ...