India, July 17 -- Bollywood star Amitabh Bachchan will be back soon with a fresh, new season of Kaun Banega Crorepati. Ahead of the premiere of Season 17 next month, Sony Entertainment Television unveiled a new campaign for the quiz show, revealing the theme of the upcoming season. Here's what it's all about. (Also Read: Amitabh Bachchan kicks off KBC 17 prep, quashes rumours of Salman Khan replacing him as host: 'Shuru kar diya kaam')

KBC Season 17 champions the dreams of commoners and their 'can-do' attitude, as per a press note. The new campaign titled 'jahan akal hai, wahan akad hai' (Where there's intelligence, there's pride) spotlights how knowledge is empowering India, fueling Indians' ambitions, instilling confidence and driving ...