India, July 28 -- American Eagle's new fall campaign featuring Sydney Sweeney is facing criticism for its controversial slogan: "Sydney Sweeney Has Great Jeans." While intended as a denim pun, the phrase has drawn attention for its resemblance to "great genes," a term historically used to uphold ideals of white beauty and thinness, according to Salon.

The campaign featured Sweeney modelling a special edition denim line for American Eagle, which has been dubbed "Sweeney Jean." A promotional video showed the Euphoria actor approaching a billboard that initially read "Sydney Sweeney Has Great Genes." She then paints over the word "genes" and replaces it with "jeans." While the ad was likely meant to be cheeky and creative, many online viewe...