India, July 9 -- With Amazon Prime Day 2025 running from July 12 to 14, online shopping in India is bracing for another record-breaking weekend. But this year, there's a new player reshaping how people discover deals:generative AI.

You might be looking for a better smartphone deal or creating a last-minute shopping list, GenAI is no longer a tech buzzword, it's part of the way Indians shop.

Generative AI shopping assistants are now common across platforms. These include AI chatbots, smart recommendation engines, and tools that personalize search results in real time. What started during the festive sales of 2024 has quickly scaled up. From app interfaces to voice-enabled smart assistants, GenAI is now working behind the scenes to make o...