India, June 14 -- Amazon has officially stepped into the ultra-fast delivery space with the launch of its quick commerce platform, Amazon Now, in select parts of Bengaluru, reported Moneycontrol. The service is currently live in three pin codes, marking the tech giant's formal entry into a sector dominated by Blinkit, Zepto, and Swiggy Instamart.

The rollout follows a pilot project that began in December 2024 and reflects Amazon's growing focus on tapping into India's evolving demand for near-instant delivery of groceries and daily-use items. Unlike traditional e-commerce models that promise one to two-day shipping, quick commerce caters to consumers looking for deliveries within 10 to 30 minutes.

Amazon is also reportedly planning to b...