India, April 25 -- Journalist Amy Virshup probably knew, when she coined the term DINK (Double Income No Kids) to describe a consumer demographic in 1987, that the acronym would stick. What she never saw coming was that in 2025, we'd be extending it to include a different kind of family member.

DINKs, by definition, refer to couples of working and child-raising age, who spend more money on themselves than couples who have kids. On Insta, they're the ones pre-summering in Athens, redoing their interiors again, and sleeping well. The new subgroup, DINKWAD, simply stands for Double Income No Kids... With a Dog. In contrast to DINKs though, pet parents have it harder. They're so serious about their dogs, it affects their holidays, their inte...