India, Sept. 16 -- AkzoNobel India, a leading global paints and coatings company and the maker of Dulux paints, today announced the launch of 'Lage Shaandaar, Chale Shaandaar' - its latest communication campaign putting the spotlight firmly on the comprehensive Dulux Assurance warranty program.

Conceptualized by Lowe Lintas and directed by Prasoon Pandey, this new TVC campaign playfully dramatizes the duality of choice Dulux paint consumers have embraced for years: "Which is better - the unmatchable quality of Dulux paints or the unbeatable Dulux Assurance warranty?"

While the banter between the protagonists continues until the end, the narrative underscores the brand's confidence in offering homeowners the best of both worlds.

"For ov...