India, June 2 -- An undated video showing Airbnb CEO Brian Chesky explaining the company's logo redesign has gained attention on social media, but the rebrand hasn't exactly wowed many viewers.

In the video, shared by several marketing accounts on Instagram, Chesky narrates the extensive journey Airbnb's design team undertook to refine its logo. Using a series of printouts to illustrate the process, Chesky explained how the team tweaked the now-familiar red-and-white "Belo" logo, first introduced in 2014 as a "universal symbol of belonging."

"I asked the team to refine our logo. It includes two parts: the icon (Belo) and the wordmark (Airbnb). I always thought the wordmark was too thin and the logo was too thick," Chesky said, outlining...