New Delhi, April 26 -- Consumer adoption of Artificial Intelligence (AI) remains sluggish in India, with 60% of respondents unfamiliar with any AI tool or application, according to a first-of-its-kind survey by Google and analytics firm Kantar India. The study, involving 8,000 individuals across 18 Indian cities and concluded in March, found that merely 31% have experimented with generative AI.
These figures highlight significant growth potential in one of the world's largest markets, contrasting sharply with enterprise adoption trends. A Boston Consulting Group report from last November indicated that 30% of Indian enterprises leverage AI in some form-surpassing the global average of 26%-with fintech, software and banking sectors leading ...