India, April 3 -- In today's hyper-competitive business landscape, acquiring customers is only half the battle-the real challenge lies in keeping them. While predictive analytics can flag at-risk customers, the true differentiator is how companies act on these insights. Leading firms are now merging Artificial Intelligence (AI)-driven intelligence with automated engagement systems to craft hyper-personalised experiences that significantly curb churn. The result? Not just satisfied customers, but loyal advocates who drive sustainable growth.

Gone are the days of reactive customer service. AI now enables businesses to deploy pre-emptive retention tactics the moment risk signals emerge. For instance, e-commerce platforms leverage predictive...