India, June 30 -- India's digital shelves are more crowded than ever, but small brands aren't fading into the background. Armed with AI-driven personalization, they're turning every shopper into a loyalist. These nimble players are using tech not just to compete, but to thrive.

AI isn't just for the big names anymore. Smaller players are now tapping into machine learning to understand what customers want before they even click. From analysing browsing and buying habits to reading social media cues, AI tools personalize everything, from homepage layouts to the timing and tone of offers.

Many brands have adopted AI recommendation engines, regional language bots, voice search, and even visual search to offer a seamless and hyper-relevant s...