India, April 24 -- While the generative artificial intelligence (AI) battles continue in earnest, headlined by the likes of OpenAI, Google and others with the definitive leaps they make with new models, there is one focused AI product that continues to deliver within a focused set of apps. Adobe's Firefly models, which can be further segregated depending on images, vectors or videos, have clocked more than 22 billion asset generations. The new Image Model 4 and Image Model 4 Ultra will underline Adobe's AI efforts across apps including Express and Photoshop. At this year's Adobe Max London conference, the company has detailed plans for general availability of Firefly Video models addition of non-Adobe models (GPT image generation, Google ...