India, Oct. 24 -- If one is travelling by a Mumbai local train these days, the posters of Smriti Mandhana splashed on most of the compartments, promoting a nationalised bank along with Mahendra Singh Dhoni, are unmissable. And in this ICC Women's World Cup, the India women's team vice captain's brand has only become bigger.

After leading the India team into the semi-finals with a superb, entertaining century on Thursday against New Zealand at Navi Mumbai's DY Patil Stadium, her popularity has soared even further.

She was named Player of the Match for her 109 off 95 balls, including 10 fours and four sixes. The hundred came after an 80 against Australia and 88 against England, albeit in losing causes.

On current form and her proven reco...