India, Nov. 24 -- Actor Adarsh Gourav, who is awaiting the release of his next film Tu Ya Main, steps into a new space with his latest role, that of an influencer. For Adarsh, playing Maruti Kadam meant building a character from the ground up, one rooted in the rhythms and language of the digital world. "Actors sab chor hote hain, hum logo ke haav-bhaav churate rehte hain," he says with a laugh, adding, "We constantly pick things from our surroundings because life imitates art and vice versa. Then we package it smartly." Even the line heard in the trailer, he reveals, came directly from observing an Instagram influencer: "I kept picking up pop-culture lingo too, just to make him feel real."

Adarsh believes Maruti will feel fresh to audie...