India, Feb. 23 -- Journalism and mass communication today sit at the intersection of storytelling, technology and public influence. As India's media ecosystem rapidly digitises, the scope of careers in this field has expanded well beyond traditional newsrooms. According to the ET Brand Equity-IpsosState of Digital Advertising in India 2025-26 report, digital advertising now commands 44% of the market, valued at Rs.49,000 crore, growing at 20% year-on-year, overtaking television to become the country's largest advertising segment. This shift reflects where audiences are, and where opportunities are growing.

The rise of digital-first voices has further reshaped how stories are told and consumed. Platforms such asLallantop, independent crea...