India, Jan. 9 -- New Delhi The Unique Identification Authority of India (UIDAI) on Thursday unveiled 'Udai,' a new mascot meant to make Aadhaar-related information easier to understand and more people-friendly.

UIDAI said 'Udai' will act as a resident-facing communication companion. "The mascot will become the face of Aadhaar. The purpose of a mascot is to help a brand reach out to people. If you look at popular mascots, like Amul's, the main idea is recognition and recall. Branding is the basic purpose," UIDAI CEO Bhuvnesh Kumar told HT.

He added the mascot will appear across Aadhaar platforms, including the Aadhaar app and portal, and will be used for user interactions. "Aadhaar has given identity to everyone, but until now, Aadhaar i...