India, May 25 -- The Karnataka government's decision to appoint actress Tamannaah Bhatia as the face of Mysore Sandal Soap has triggered a backlash, dragging the century-old brand into a fresh language row. The appointment, aimed at taking the iconic product to newer markets, has sparked protests from Kannada organisations and criticism from opposition leaders, who see the move as sidelining regional pride.

Tamannaah, a prominent actor with a pan-India appeal but no Kannada roots, was roped in under a Rs.6.2 crore, two-year contract. However, this high-profile endorsement has ignited strong reactions, with protestors questioning the logic of choosing a non-Kannadiga celebrity to represent a product so deeply associated with Karnataka's h...