India, April 30 -- British rock band Coldplay got India in a chokehold in January with five shows across Mumbai and Ahmedabad. Millions lined up in online queues and then outside the DIY Patil and Narendra Modi stadiums, for one of the biggest, most electric musical concerts India had ever witnessed. A new report by EY-Parthenon and BookMyShow Live sheds light on the details.
The report mentions that the concerts in Ahmedabad were attended by 220,000 people and brought an economic windfall of Rs.640 crore. This includes a direct Rs.392 crore impact on Ahmedabad's economy.
"It also contributed Rs.72 crore in GST revenue to the Government of India, underlining its powerful fiscal impact. Coldplay's Music Of The Spheres concerts catapulted...
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