India, June 11 -- At 23, Jannat Zubair Rahmani is one of the most popular Indians on social media. She has an astounding 50 million Instagram followers, more than even superstars Shah Rukh Khan and Aishwarya Rai. Her Wikipedia page may describe her as an actor, but the last time Jannat was on the big screen was way back in 2018, when she had a cameo in Rani Mukerji's Hichki. She was 16 then. As an adult, Jannat has not worked in any film or appeared in a fiction show. Yet, thanks to Instagram and immense digital popularity, she is thriving in her career. And this isn't the story of Jannat alone. A number of actors popular on social media have realised that acting projects need not be their bread and butter.

Jannat's case may be an extrem...