India, Feb. 15 -- A 47-year-old government official and influencer in China has died after a horse riding accident while filming a video to promote local agriculture.

According to a report by the South China Morning Post, the incident happened in the Bortala Mongolian Autonomous Prefecture in Xinjiang, northwestern China, and has sparked a national debate about the growing trend of government officials becoming online influencers.

On January 11, He Jiaolong fell from a horse during the shoot of an agricultural e-commerce programme.

The video was being made to highlight the natural beauty of the region and promote local farm products. She suffered a serious head injury and was rushed to the hospital. Despite treatment, she died from her...