India, May 7 -- Last week, cricketer Virat Kohli found himself at the receiving end of a rather absurd controversy. Many social media accounts shared screenshots of Kohli's 'like' on a picture shared by a fan page of actor Avneet Kaur. The like triggered memes and so much discussion online that Kohli had to eventually issue a clarification on social media. Whether the shortlived 'scandal' hurt Kohli or not, it certainly raised Avneet's stature. The actor, already a popular name on social media, was able to further boost her stature online due to the focus Virat Kohli's association brought her. (Also read: Wondering 'Avneet Kaur kaun hai' after Virat Kohli's like? Meet 23-yr-old with more Insta followers than Janhvi, Ananya)

Virat Kohli's...