India, May 11 -- A blunt LinkedIn post by a startup co founder has gone viral after she called out alleged "double standards" in how people view workplace culture at startups versus big-name corporations.

In the post, Aayushi Saraswat, co-founder of FinFloww, claims that overworking at prestigious firms is glorified but startups often receive criticism for similar expectations even if they offer better pay and opportunities.

"Working till 3 AM for Rs.6.5L in a Big 4 is called 'grind.' Doing a 10-hour shift in a startup for Rs.15L is called 'toxic'. When a global brand burns you out, it's "corporate experience." When an Indian founder asks for hustle, it's "bad culture,"" she wrote.

She argued that employees at big name companies will b...