India, Nov. 6 -- It wouldn't be outlandish to say that India's travel industry has time and again proved a bellwether for how technology quietly reshapes everyday decisions by users. Case in point, the early days trends from MakeMyTrip's inaugural 'Travel Ka Muhurat' festival being charted even as HT sat down for a conversation with Aakash Kumar, the travel giant's vice-president for User Experience. He insists that at MakeMyTrip, a shift is underway that's firmly anchored in generative AI - not just to personalise recommendations, but to rethink how trips are discovered, planned and booked. Behind the scenes, it is as much about workflow design and creative efficiency as it is about consumers finding what they came looking for on the app...