India, Feb. 19 -- An independent New York City clothing brand named As Ever has expressed concerns after Meghan Markle renamed her lifestyle brand 'American Riviera Orchard' to 'As Ever'. A small New York-based vintage clothing company has now taken to Instagram to address the rebranding.

"Wow and hello," the company's founder, Mark Kolski, wrote in a statement on Instagram. "I want to say thank you to all the old friends who know and love our small family brand As Ever, and also say hi to all those that have just become aware we exist. In the last 36 hours there has been an outpouring of support and concern regarding recent events around our namesake brand. We are aware. We are not affiliated."

The statement continued, "This venture st...