India, June 16 -- A fresh language-related confrontation has surfaced in Bengaluru, where a senior citizen and a businesswoman clashed over compliance with the BBMP's language policy for commercial signage. The heated exchange, which took place in the city's Begur locality, has now gone viral on social media, once again highlighting the simmering tensions over linguistic identity in Karnataka.

The argument stemmed from a Bruhat Bengaluru Mahanagara Palike (BBMP) rule mandating that 60% of text on all business signboards be in Kannada. The elderly man confronted the business owner, pointing out that her establishment's nameboard did not adhere to the required language ratio.

In a video capturing the verbal spat, the woman accused the man...