India, March 24 -- A customer of brokerage Zerodha had to close his accounts due to a compliance mandate which claimed it was "not a trusted broker." However, CEO Nithin Kamath responded swiftly to his problem, winning his "trust for life".

This came when Bengaluru-based product manager Sachin Jha's wife joined a global investment bank which classified Zerodha as not trusted due to its lack of a physical banking presence.

Jha then sent a "last-ditch email" to Kamath dated December 4, 2020, since he was reluctant to leave the platform. He didn't expect a reply.

However, Kamath responded within just ten minutes and a comprehensive action plan was triggered by the team.

They outlined the steps being taken with the banks to address compli...