India, Oct. 16 -- Since the announcement of the launch of 'India's first pure Jain dog biscuit' on Monday, Fredun Medhora, 39, Managing Director of Fredun Pharmaceuticals Limited (FPL), said his phone has been ringing every three to four minutes with calls for pre-orders. While the first batch of 'Snacky Jain' is expected to hit stores next month, Medhora said that 12 tonnes of the product have been sold in pre-orders on WhatsApp.

In a city that has popularised Jain remakes of everything from pav bhaji to pizza, Snacky Jain comes as a gateway for Jains wondering what to feed their canines, said Medhora. In addition to being vegetarian, the Jain diet typically forbids eating root vegetables like onion or garlic and honey.

Medhora is clea...