India, May 9 -- India and Pakistan have exchanged gunfire and airstrikes in the most recent escalation between the two countries in years. This came after India launched Operation Sindoor on May 7, targeting nine terrorist infrastructure sites in Pakistan and Pakistan-occupied Jammu and Kashmir in retaliation for the Pahalgam attack on April 22 that claimed the lives of 26 civilians. Social media is packed with reactions from people, brands, and celebrities from both sides of the border. Amul has shared its ad, and has won people's hearts.

"#Amul Topical: The India-Pakistan conflict," the diary giant wrote on X. The doodle it shared has the words, "Send them pakking" written on it. It also says, "Amul proudly Indian".

The visual feature...