Karnal, June 9 -- On June 9, 2015, the world witnessed the birth of the now-iconic hashtag #SelfieWithDaughter. What started as a local initiative in Bibipur village of Jind district of Haryana, soon managed to capture global attention.

Aiming to promote gender equality, the campaign raises awareness about ills, including female foeticide.

Now, 10 years later, more than 2 lakh social media posts and thousands of news articles now carry a phrase that didn't exist in headlines before 2015.

As the campaign spread, so did its impact. By 2020, over 20 lakh (2 million) selfies had been uploaded to the campaign's online platforms by people from over 80 countries around the world.

The movement reshaped conversations on gender -- both online a...