India, March 21 -- The internet is a breeding ground for viral moments, but every once in a while, a trend emerges that takes on a life of its own. One such phenomenon is the now-famous "Prashant" meme-a simple language-learning mishap that spiralled into a full-fledged internet sensation. What started as a light-hearted video of a content creator mispronouncing "croissant" quickly turned into a cultural moment, fuelling memes, brand campaigns, and endless laughter across social media.

A content creator named Ayush, known for his split-screen videos where he learns English words through tutorials, unknowingly kick-started this trend. In one of his videos, which has now racked up over 17 million views, he was learning the names of dessert...