India, July 24 -- Zerodha co-founder Nithin Kamath took to social media with an unusually candid post this week, opening up about growth at Zerodha and asking fellow founders and marketers for advice. Kamath revealed that while Zerodha's Assets Under Management (AUM) share is increasing, indicating that wealthier users continue to trust the platform, the number of new demat accounts being opened with the company is declining.

"The people with money are sticking with us, but many others aren't opening accounts with us," he wrote, suggesting that younger investors and those from tier 2 and tier 3 cities may be choosing other platforms instead.

However, Kamath added that Zerodha has certain principles in place that it refuses to compromise...