India, Jan. 21 -- The reports of OnePlus exiting the Indian market, as well as a broader plan to dismantle the brand, have been greatly exaggerated. The company has firmly denied any such plans, calling them "unsubstantiated claims". OnePlus is owned by Chinese electronics giant BBK Electronics, which also owns Oppo and Vivo, and has largely worked as a sub-brand of Oppo since 2021 though it is categorised more as a strategic partnership with software and hardware synergies. OnePlus has undoubtedly had a fairly challenging last year in India for a number of reasons, but the brand remains a strong player in the premium smartphone space, particularly what's broadly considered as the 'Android flagship-killer' price points.

Robin Liu, CEO of...