India, Oct. 31 -- The Delhi Metro Rail Corporation (DMRC) on Friday responded to a user's question about the advertising of items related to 'intoxicating substances' at a metro station in Noida, which featured a surrogate advertisement for Vimal Pan Masala.

Attaching images of the advertisement promoting Vimal 'Elaichi' (cardamom), the user said the item is "related to intoxicating substances that can easily make a person addicted."

"Please do not damage the dignity and decorum of the Metro by putting up such advertisements," Saransh Sagar, a digital marketer and public speaker, posted on X, tagging the DMRC account.

The promotion is an example of surrogate advertising, where other products under the same brand name are advertised to ...