New Delhi, April 15 -- The clean beauty movement has grown significantly over the last ten years and 2025 is undoubtedly going to be a historic year for organic skincare. Brands are focusing more on sustainability, ethical sourcing and scientifically proven natural ingredients as customers grow more conscious and demand greater transparency.

However, misconceptions around ingredients, safety, effectiveness and overall skincare continue to circulate amongst organic skincare products causing unnecessary panic due to such misinformation. [Also read: Return of Ayurvedic powerhouses: Kumkumadi to saffron and waterless products, here's what's trending in clean beauty]

In an interview with HT Lifestyle, Dr Kriti Lohia, Founder, CEO and Consult...