India, Sept. 13 -- Flipkart has launched a new advertising campaign ahead of its Big Billion Days sale. However, instead of featuring celebrities from the world of film, television, sports or modelling, the company has roped in one of India's most recognised academic figures, Dr R.D. Sharma. In the ad, the educator took a dig at the maths jokes students often make and hilariously connected it with the company's flagship event. The video reminded many of their school days spent trying to solve math problems from books by Sharma.

"The Math is Mathing | Dr. R.D. Sharma | Flipkart Big Billion Days. Phones keep getting faster. Shoes keep getting fancier. Life around us is changing every day. But somehow, math questions have stayed exactly the...