India, Feb. 28 -- Bengaluru streets recently witnessed a truck carrying a bold message demanding justice for Atul Subhash, a 34-year-old automobile executive who died by suicide in December 2024.

The hoarding on the vehicle read, "Atul Subhash lives in our hearts; justice is due." The campaign is being spearheaded by the Save Indian Family Foundation (SIFF), a men's rights organization, in an effort to highlight alleged harassment faced by Subhash before his death.

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Originally from Uttar Pradesh, Atul Subhash had been locked in a bitter legal dispute with his wife, Nikita Singhania, over their divorce and custody of their four-y...