India, April 19 -- There's a new TikTok trend blowing up called "Italian Brainrot" - and it's exactly what it sounds like. Picture overcooked pasta, dramatic hand gestures, and more. It's all about turning goofy Italian stereotypes into absurd, 15-second social media clips that Gen Z can't stop sharing.

However, brands are now elbowing their way into the chaos, tossing meatballs into the comment section and reposting memes. Meanwhile expert market researcher and branding consultant at Human Centric Group, Francesco De Nittis, wrote on the agency's website that the trend makes zero sense. However, it's a crash course in how to hack Gen Z's attention span.ALSO READ | Want to retire early? Finance advisor Suze Orman shares THESE tips to qui...