India, May 1 -- Prime Minister Narendra Modi said on Thursday at the WAVES Summit that India is entering a new era of the "orange economy," fueled by content, creativity, and culture.

He drew a parallel between India's growing global influence in entertainment and the international popularity of Indian cuisine, or "khana."

Highlighting the global reach of Indian films, PM Modi said that they are now being released in over 100 countries, with international audiences not only watching but actively engaging with the content, often through subtitles.

"This is the rise of the orange economy in India. Content, creativity, and culture are the three pillars of the orange economy. The reach of Indian films is now expanding to every corner of th...